Why is following up your clients important?
Maintaining a great relationship with your clients does not solely start and end with a closed deal or a finished project. It may sound like a cliche but following up makes a huge difference too. From sending a thoughtful note remembering special occasions like birthdays to casually asking how their day went.
There are several different ways to follow up with clients. Each situation and purpose calls for a unique way of keeping in touch. But what is it for really?
Your previous and current clients are the best source of prospects. When they are happy about your work chances are they will recommend you to comrades and family. Send occasional messages letting them know of your availability. This way, they will remember you when someone asks them of any referral for future projects.
You may think thoughtful gestures are not that valuable but it actually is. You can send a greeting card on special occasions and holidays, loop them in an email regarding new information you discovered which will be beneficial for them or simply ask how their day went. Small things matter when done with great and genuine intentions.
They Get Busy
Most clients are entrepreneurs, startup business owners and individuals with very hectic schedule. It is common for them to sometimes miss out on checking back with you. Show initiative by following up and giving them updates. Doing so will give your clients the impression of how reliable and proactive you are.
Stay on Top of the Game
By doing a follow up every now and then, your chances of scoring another contract or even getting a new client is higher. More and more individuals are opting freelance jobs, making the competition tougher. The best way to securing a long term project with either a new or returning clients is through communication
Remember to Keep it Moderate
It is important to never cross the line when doing a follow up. There is a thin line between being consistent and becoming a nuisance. A single follow up message in a day will do. Avoid bombarding your clients with multiple messages in a short amount of time just because they didn’t respond right away. At times it is even possible for clients to not reply back but this does not mean they neglected you. People get busy and that’s alright as long as you got your message across.